Attorney Jenhao Cheng discussed the topic from the standpoint of copyright law, covering issues like advertising slogans, proposals, images, and music. He explained the potential legal risks and cited several domestic advertising cases, helping the students understand the relevant laws and regulations.

In addition, Lawyer Cheng highlighted common legal risks in advertising content, such as false advertising, comparative advertising, keyword marketing, and word-of-mouth marketing. He reminded the students to be aware of these risks when marketing products.

All the participants expressed that they learned a lot from the lecture.